![]() ![]() But media specialist Gerd Hallenberger said the opposite is true: "Netflix, HBO and others have said: 'If we already know that target groups are getting smaller, then we need people with imagination, with visions, and we have to give them the chance to realize their ideas as well as they can.' That's when original things come out." Australian actor Dominic Purcell plays one of the film's antagonists Image: Cinema Publishers Collection/imago images Just let it happenĬritics have said Netflix makes its programming homogeneous so it can be successful worldwide. ![]() I can imagine US viewers were also very curious to see what other non-US actors can do," he pointed out. Thorwarth said that the fact that actors in the film speak in their own languages and dialects was likely another element of its success: "The fact that it has been given this international touch makes it seem very modern. "The vampire theme tends not to be present in those countries because vampires have a strong religious connection, but in this case, having a hero from the Arab world probably contributed to the film's success," said Thorwarth. The diversity of the genre and the multicultural cast was also part of the recipe for success in Blood Red Sky.įor instance, director Thorwarth suspects that one aspect that contributed to the film's popularity in the Arab world is that it features Muslim main characters who are not portrayed as the bad guys. The vampire in the Netflix film (right) resembles the vampire in the 1922 German classic film 'Nosferatu' Muslim hero part of the recipe for success It's the sum of all the countries where Netflix exists that matters," explained the media expert. As a result, it's not devastating if films only have a 0.5% market share in one country. Netflix can easily find the audience for these different genres in many countries. "There is not one mass audience, but rather myriads of small audiences with different interests. German media researcher Gerd Hallenberger sees this as the main advantage over normal television, which must serve a mass audience with a single production: "Netflix quickly recognized the potential of many small target groups," he told DW. Once a series or movie finds its target audience in a variety of places, the numbers add up quickly. The platform, which is now available in over 170 countries, aims to appeal to small target audiences around the world regardless of which country the film is made in. Netflix follows a different formula for success than traditional television. The mask worn by characters in 'Money Heist' is now known around the world Image: Netflix/dpa/picture alliance At times, it was the most watched non-English language series on Netflix. The long underrated Spanish series Money Heist became a worldwide hit after Netflix took it on. The streaming provider has produced and financed successful Scandinavian series like Ragnarok ( The Rain), as well as German productions like Dark, Barbarians and Unorthodox, which have celebrated international success. The Netflix modelīlood Red Sky is hardly the first non-US production to become a global hit on Netflix. "The fact that, according to the Netflix statistics, almost all viewers watched this film to the end is very likely thanks to the strong emotional mother-son story, which gripped people so much that they stayed tuned in," Thorwarth added.Īlso helping the film's success was its relatable themes, such as love, birth, death and family ties. German director Peter Thorwarth is responsible for the hit Netflix film Image: BREUEL/picture alliance A successful ideaĪsked what could explain the international success of the film, director Peter Thorwarth told DW: "The basic idea - a night flight to New York where a plane is hijacked and there's a vampire on board - was something people liked." 1 in 57 countries - including the US, Brazil, Saudi Arabia and Indonesia. Blood Red Sky has reached the streaming top 10 in 93 countries and even reached No. The mix of vampire film, terror thriller and heartbreaking mother-son story has made it a global hit. The storyline of the Netflix hit Blood Red Sky is relatively simple, but it still has more to offer than the stories of this genre generally do. The mother shows her true nature - she is a vampire - and tries to save everyone, but the situation turns into an orgy of blood, reminiscent of the Tarantino film From Dusk Till Dawn. During the flight, violent hijackers take over the plane and kill passengers at random. A single mother flies to New York with her son. ![]()
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